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What came first, the content or the search term?
Ok, I get it, the sky is falling. Google is now switching to 100% secure search which will mean that we will not receive any search term data, it will all be (Not Provided). Cue mass panic and...
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Insights from Search Term Categorisation
In my previous post on Search Term Categorisation in Google Analytics, I described how to set this up using profile filters and why it is an improvement on what other people are recommending....
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Search Term Categorisation in Google Analytics
Digging around to understand search marketing performance can be difficult. A site may receive traffic from tens of thousands of unique search terms, too much data to effectively analyse. As a...
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